DATE: October 21, 2025
TO: Board of Supervisors
SUBMITTED BY: Paul Nerland, County Administrative Officer
SUBJECT: Community Outreach Expenditure
RECOMMENDED ACTION(S):
TITLE
Approve and authorize the Fresno County Administrative Officer to expend funds in support of the upcoming Traffic Safety Campaign, "Don't Drink and Drive/Die, Don't Text and Drive/Die, and Don't Speed and Drive/Die" Community Public Service Announcements to go on the Univision, ScreenVision, Meta/Google, and Outfront Platforms, up to $25,000.
REPORT
Approval of the recommended action will authorize the County Administrative Officer (CAO) to expend funds up to $25,0000 in support of the upcoming Traffic Safety Campaign (Campaign): "Don't Drink and Drive/Die, Don't Text and Drive/Die, and Don't Speed and Drive/Die" Community Public Service Announcements to go on the Univision, ScreenVision, Meta/Google, and Outfront Platforms. This item is countywide.
ALTERNATIVE ACTION(S):
Your Board can choose to not authorize the CAO to expend funds in support of the upcoming Campaign.
FISCAL IMPACT:
There is no increase in Net County Cost associated with the recommended action. Approval of the recommended action will authorize District 5 to expend funds in support of the Campaign, up to $25,000. Sufficient appropriations are included in District 5, Board of Supervisors Org, 01100105 FY 2025-26 Adopted Budget, for the Campaign expenditures.
DISCUSSION:
Approval of the recommended action will authorize the CAO to expend up to $25,000, in support of the upcoming Campaign: "Don't Drink and Drive/Die, Don't Text and Drive/Die, and Don't Speed and Drive/Die" Community Public Service Announcements to go on the Univision, ScreenVision, Meta/Google, and Outfront Platforms. The goal of the Traffic Safety Campaign is to raise awareness about the dangers of driving while under the influence, texting, and speeding. The campaign will start on the week before Thanksgiving and will run until New Year's w...
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