DATE: January 28, 2025
TO: Board of Supervisors
SUBMITTED BY: Nathan Magsig, Supervisor, District 5
Paul Nerland, County Administrative Officer
SUBJECT: Administrative Policy 48.1 - Naming Rights for Eligible County Facilities and Amendments to Chapter 13.28.020 of Fresno County Ordinance Code
RECOMMENDED ACTION(S):
TITLE
1. Approve final adoption of Administrative Policy 48.1 - Naming Rights for Eligible County Facilities (AP 48.1); and
2. Conduct second hearing to amend Chapter 13.28 of the Fresno County Ordinance Code (Leasing or Licensing of Any Real Property Belonging to, Leased by, or Licensed by the County) by amending and renaming Section 13.28.020 (Informal Bidding Procedures) to Section 13.28.020 (Informal Bidding Procedures, Generally), and adding new Section 13.28.021 (Informal bidding procedures, Naming Rights for Eligible County facilities); adopt the proposed Ordinance; and waive reading of the proposed Ordinance in its entirety.
REPORT
Approval of the recommended actions will result in your Board's final adoption of a new Administrative Policy 48.1 (AP 48.1), which will include allowing the Board of Supervisors to grant authority to the County Administrative Officer (CAO) to develop a list of eligible County facilities, defined as both new and existing facilities, for naming rights, and a process to assist the Board of Supervisors in implementing a naming rights program for such facilities.
Any naming rights granted by the County under AP 48.1 shall only be upon approval of the Board of Supervisors.
"Naming rights" are the result of a financial arrangement known as a Naming Rights Agreement between the County and a sponsor (i.e., a successful bidder, in a public bidding process) in which the sponsor pays the County an agreed upon aggregate amount of funds, under a fixed time schedule for paying installments of such amount, in exchange for the right to name a County facility for an agreed upon term. Under the Naming Rights Agreement, th...
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