DATE: May 17, 2022
TO: Board of Supervisors
SUBMITTED BY: Susan Holt, Director, Department of Behavioral Health
SUBJECT: Amendment III to Agreement with Two Q, Inc.
RECOMMENDED ACTION(S):
TITLE
Approve and authorize the Chairman to execute Amendment III to Agreement with Two Q, Inc., for media communication and advertising services extending the term by one year and adding an optional one-year extension from July 1, 2022 to June 30, 2024, and increasing the maximum by $1,420,000 to a total of $3,890,000.
REPORT
Approval of the recommended action will extend the existing agreement with Two Q, Inc., dba JP Marketing by one year and adding an optional one-year extension; resulting in a three-year and three-month base contract and two optional one-year extensions. JP Marketing provides professional media marketing, advertising, and public relation services for programs throughout the Department of Behavioral Health to assist in promoting public mental health awareness and reducing stigma. The recommended agreement will be funded with Mental Health Services Act (MHSA) Prevention and Early Intervention (PEI) and Substance Abuse Prevention and Treatment (SAPT) funds, with no increase in Net County Cost. This item is countywide.
ALTERNATIVE ACTION(S):
Should your Board not approve the recommended agreement, the Department's ability to create and place professional-quality advertisements and public service announcements would be limited. The Department would spend more to place an equivalent number of advertisements than JP Marketing, an established media agency, due to the Department's significantly lower buying power. The Department would also need to hire additional staff to develop, produce, make media purchases, analyze, and maintain communication and advertising services.
FISCAL IMPACT:
There is no increase in Net County Cost associated with the recommended action. The recommended amendment will increase the term's maximum compensation by $1,420,000 to a to...
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