DATE: December 17, 2024
TO: Board of Supervisors
SUBMITTED BY: Nathan Magsig, Supervisor, District 5
Paul Nerland, County Administrative Officer
SUBJECT: Administrative Policy 48.1 - Naming Rights for Eligible County Facilities
RECOMMENDED ACTION(S):
TITLE
1. Consider and take action on proposed Administrative Policy 48.1 - Naming Rights for Eligible County Facilities (AP 48.1);
2. Conduct first hearing to amend Chapter 13.28 of the Fresno County Ordinance Code (Leasing or Licensing of Any Real Property Belonging to, Leased by, or Licensed by the County) by amending and renaming Section 13.28.020 (Informal Bidding Procedures) to Section 13.28.020 (Informal Bidding Procedures, Generally), and adding new Section 13.28.021 (Informal bidding procedures, Naming Rights for Eligible County facilities); waive reading of the Ordinance in its entirety; and set the second hearing for January 28, 2025;
3. Designate County Counsel to prepare a fair and adequate summary of the proposed Ordinance; and
4. Direct the Clerk of the Board to post and publish the required summary in accordance with Government Code Section 25124(b)(1).
REPORT
Approval of the recommended actions will enable your Board to pursue adoption of a new Administrative Policy 48.1, which will include allowing the Board of Supervisors to grant authority to the County Administrative Officer (CAO) to develop a list of eligible County facilities, defined as both new and existing facilities for naming rights, and a process to assist the Board of Supervisors in implementing a naming rights program.
"Naming rights" are the result of a financial arrangement known as a Naming Rights Agreement between the County and a sponsor (i.e., a successful bidder, in a public bidding process) in which the sponsor pays the County an agreed upon aggregate amount of funds, under a fixed time schedule for paying installments of such amount, in exchange for the right to name a County facility for an agreed upon term; under the Na...
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