DATE: May 8, 2018
TO: Board of Supervisors
SUBMITTED BY: David Pomaville, Director, Department of Public Health
SUBJECT: Media Communications and Advertising Consultant Agreement
RECOMMENDED ACTION(S):
TITLE
Approve and authorize the Chairman to execute an Agreement with Two Q, Inc., for media communication and advertising services, effective upon execution, not to exceed five years and two months consecutively, which includes a two-month planning and implementation phase followed by a three-year base contract and two optional one-year extensions, total not to exceed $3,750,000.
REPORT
Approval of the recommended action will authorize JP Marketing, a division of Two Q, Inc., selected following a Request for Proposal (RFP) process, to assist the Department of Public Health in increasing public awareness of health topics. JP Marketing will provide professional media marketing, advertising, and public relation services to programs throughout the Department for an initial two-month planning and implementation phase, followed by a three-year base contract. The recommended agreement will be funded with grant, Health Realignment, and Special Revenue Funds, with no increase in Net County Cost. This item is countywide.
ALTERNATIVE ACTION(S):
Should your Board not approve the recommended agreement, the Department's ability to create and place professional-quality advertisements and public service announcements would be limited. The Department would spend more to place an equivalent number of advertisements than JP Marketing, an established media agency, due to the Department's significantly lower buying power.
FISCAL IMPACT:
There is no Net County Cost associated with the recommended action. The maximum compensation is $950,000 in the two-month planning and implementation phase and the first year of the base contract (May 8, 2018-June 30, 2019), and $700,000 annually thereafter, for a five-year and two-month total not to exceed $3,750,000. The majority of the c...
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