DATE: April 23, 2019
TO: Board of Supervisors
SUBMITTED BY: Dawan Utecht, Director, Department of Behavioral Health
SUBJECT: Agreement with Two Q, Inc., for Media Communications and Advertising Services
RECOMMENDED ACTION(S):
TITLE
Approve and authorize the Chairman to execute an Agreement with Two Q, Inc., for media communication and advertising services, effective upon execution through June 30, 2022, which includes two optional one-year extensions, total not to exceed $2,350,000.
REPORT
Approval of the recommended action will authorize Two Q, Inc., dba JP Marketing, to assist the Department of Behavioral Health (DBH) in promoting public mental health awareness and reducing stigma. JP Marketing will provide professional media marketing, advertising, and public relation services to programs throughout the Department. The recommended agreement will be funded with Mental Health Services Act (MHSA) Prevention and Early Intervention (PEI) funds, with no increase in Net County Cost.
ALTERNATIVE ACTION(S):
Should your Board not approve the recommended agreement, the Department's ability to create and place professional-quality advertisements and public service announcements would be limited. The Department would spend more to place an equivalent number of advertisements than JP Marketing, which is an established media agency and better suited to leverage their position for media negotiations. The Department would also need to hire additional staff to develop, produce, make media purchases, analyze, and maintain communication and advertising services.
FISCAL IMPACT:
There is no increase in Net County Cost associated with the recommended action. The maximum compensation of the recommended Agreement is $2,350,000 and will be fully funded with MHSA PEI funds as approved in the MHSA FY 2017-18 Annual Update for the DBH Communications Plan program. Sufficient appropriations and estimated revenues are included in DBH's Org 5630 FY 2018-19 Adopted Budget and will be...
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