DATE: January 7, 2020
TO: Board of Supervisors
SUBMITTED BY: Steve White, Director
Department of Public Works & Planning
SUBJECT: Media and Mass Communications Consultant Agreement
RECOMMENDED ACTION(S):
TITLE
Approve and authorize the Chairman to execute an Agreement with Two Q, Inc., for media and mass communication services, effective upon execution, not to exceed five years consecutively, which includes a three-year base contract and two optional one-year extensions, total not to exceed $1,135,000.
REPORT
Approval of the recommended action will authorize JP Marketing, a division of Two Q, Inc. (JP Marketing), selected following a Request for Proposal (RFP) process, to assist the Department of Public Works & Planning to increase outreach and education about departmental programs. JP Marketing will provide professional media marketing, advertising, and public relation services to programs throughout the Department. The recommended agreement will be funded with the Solid Waste Surcharge (Solid Waste and Household Hazardous Waste), Enterprise Funds (Special Districts and American Avenue Disposal Site, and Grants (Parks and Roads) with no increase in Net County Cost. This item is countywide.
ALTERNATIVE ACTION(S):
The Board may choose to not approve the recommended action, limiting the Department's ability to create professional-quality advertisements and public service announcements
FISCAL IMPACT:
There is no increase in Net County Cost associated with the recommended action. The maximum compensation is $1,135,000. The majority of the costs will be directed to the production and placement of advertisements in various media outlets as well as designing various print materials. Expenses related to JP Marketing's personnel time will be billed at contractual rates. The recommended agreement will be funded with the Solid Waste Surcharge (Solid Waste and Household Hazardous Waste), Enterprise Funds (Special Districts and American Avenue Disposal Site, and G...
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